contests

In recent months, we have seen an upsurge in online social media contests promising tens of thousands of dollars to organizations that get the most votes or donations, such as Pepsi Refresh, America’s Giving Challenge and eBay’s Humanity Calls. While “grappling” maybe too strong a word, we have been grappling with whether these contests are worth staff time and effort, especially given a questionable return.

TAGS: contests