Green Gifts and Ham
When Amy Ganderson, associate director of digital marketing at the Nature Conservancy said, “Nobody thinks about giving meaningful, responsible gifts,” that was probably a marketing ploy challenge that’s part of the larger strategy for the Green Gift Monday campaign. Let me just say it worked.
The Monday after Thanksgiving weekend has been dubbed “Cyber Monday” and the Internet will see something akin to $900 million in sales transactions (at least that’s what they saw last year on this day) – in ONE DAY! That’s a lot of resources flowing in many different directions. Imagine directing some of that flow toward local, responsible businesses—toward those who value sustainable and enviro-friendly practices, social responsibility and profit all at the same time?
For those who wonder what role they can play in this green movement, here’s your chance.
As a person with a large family who likes to celebrate Christmas with ham at the table and a tree decorated with many gifts underneath, saying “no” to gift-giving is just not an option—let’s be real. I do, however, have a choice in how I spend my money.
My goal is to bring home gifts purchased from one of these sites San Francisco Green Business, Green Home (a portion of sales will benefit the Ella Baker Center!) and TreeHugger. In addition, the Nature Conservancy has some other good ideas to consider too.
If you have other ideas, please share in the comments!